Cold email lead generation, from research to reply.
Jegnia builds and operates B2B outbound systems for teams that need a repeatable way to start relevant sales conversations. Based in Toronto, we work with businesses across Canada and the US, connecting prospect research, approved outreach, reply handling, and your CRM.
Book a CallWhen this service is a fit
This is a fit when you can describe the companies you help, the problem you solve, and who owns the buying decision. It is especially useful when a founder or sales team has a proven offer but cannot consistently research prospects and follow up.
If the offer or ideal customer is still unclear, start with a small targeting test. Increasing sending volume cannot fix an offer that buyers do not understand, and a campaign needs someone available to handle qualified conversations.
How we build the system
Define the audience and exclusions
We turn your ideal-customer profile into research criteria: company type, size, market, buyer role, and relevant business signals. Existing customers, competitors, prior opt-outs, and poor-fit records belong on the exclusion list before a sequence is prepared.
Build the research and sending system
We source and check lead records, prepare sending infrastructure, and monitor deliverability. Personalization draws on verifiable company context. Your team reviews the targeting and messaging before launch; access and sending limits are agreed during setup.
Route replies into a working sales process
Positive replies, questions, out-of-office messages, and opt-outs need different handling. We connect reply triage, meeting booking, and CRM updates so sales can see the conversation and the next action without copying information between tools.
Learn from the right outcomes
Reporting separates delivery issues, replies, qualified interest, and booked meetings. We review the reasons behind those outcomes before changing the list or message. Opens alone do not tell you whether the campaign is creating useful conversations.
What the scope can include
Ideal-customer profile, lead sourcing, sending infrastructure, sequences, reply handling, CRM sync, and weekly reporting.
Tools and integrations
Smartlead, Instantly, Apollo, Clay, Google Workspace, Outlook, HubSpot, Salesforce, and Calendly.
See the sales system architecture
Our Sales Operating System demo shows how intake, enrichment, qualification, human review, and CRM updates can connect. It is a representative design, not a client campaign or a claim about meetings generated.
Explore the sales system demoAgree on what success looks like
We establish a baseline before launch and choose measures that reflect the work your team needs to improve.
- Qualified replies relative to contacted prospects
- Booked and attended meetings
- Bounces, opt-outs, and deliverability changes
- Time from an interested reply to a human response
Bring this to the first conversation
Bring your offer, target market, examples of good customers, current outreach process, CRM, and a person who will own sales follow-up. We will also define the approval and suppression rules before sending starts.
Common questions
What is included in a cold email engagement?
The scope can include ideal-customer research, lead sourcing, sending infrastructure, sequences, reply handling, meeting booking, CRM synchronization, and reporting. The written scope identifies which parts Jegnia operates and which parts your team owns.
Can we use our existing outreach and CRM tools?
Yes. We work with tools such as Smartlead, Instantly, Apollo, Clay, HubSpot, Salesforce, and Calendly. We review the tools and access you already have before recommending changes.
Do you guarantee a number of meetings?
No fixed meeting count is promised here. Results depend on the offer, audience, data quality, deliverability, and follow-up. We agree on success measures and evaluate the campaign against qualified conversations and business outcomes.
Who approves messages before they are sent?
Your team approves targeting, messaging, and sequences before launch. We also define how opt-outs, sensitive replies, and changes to the campaign should be handled.
Related services
Tell us where the work gets stuck. We’ll discuss the next useful step.
Book a Call